Six years ago Fresh Paint art fair was founded as a catalyst for the Israeli art field’s activity, proving a great success. Today the fair’s team extends its activity to include the area of design, in response to the Israeli design market’s need for support and promotion. The fair’s aims are to generate exposure, recognition and income for designers and design professionals, to introduce the general public to design at its best, and to respond to the increasing demand among design lovers and collectors to purchase original and innovative items. The fair’s Design Greenhouse will serve as a launch pad for promising designers in the early stages of their careers.

The two fairs – the established and familiar art fair, and the new and intriguing design fair – will take place in May 2013 on a single site, in separate venues, offering their visitors double the experience for a single ticket. The site shared by the two fairs will be home to a variety of daily events, and the Fresh Paint Salon will host lectures, talks and encounters with designers, artists, curators and cultural figures.

What I think about israeli contemporary art? In 90% it’s a crap!